[EXCLUSIVE] Vulgar Vegan Hopes Your "Fat Azz" Will Support Them in Dunwoody - tonetoatl.com

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A new restaurant from the owner of Vulgar Vegan is "coming soon" to Perimeter Mall in Dunwoody.  The restaurant, a sibling of the brand's original location in Stockbridge, is slated to open in the coming months in the mall's first floor food court, across from Chick-fil-A, in the space previously occupied by Dairy Queen.  

Vulgar Vegan's first location opened in a 1,720 square foot space in the Kroger-anchored Spivey Junction shopping center along Hudson Bridge Road in Stockbridge this past January.  The restaurant seems to position and brand itself in a way that some might say mimics that of Slutty Vegan, a restaurant started by entrepreneur Pinky Cole in 2018 with three locations now in the Atlanta area:  Ralph David Abernathy Blvd., Edgewood Avenue and in Jonesboro, with additional locations slated for Birmingham and Columbus, Georgia, among others.  

Unlike Slutty Vegan, however, which despite its name has garnered a devoted and loyal following and respect in the restaurant community, Vulgar Vegan has seemingly done all it can to be disliked.  The restaurant has an overall 2.5 star rating on Yelp.com with several customers who rated it poorly sharing screen shots of what seems to be them being verbally attacked and called names like "fat azz" "negative negro" and "witch" by the restaurant itself and likely by those associated with the restaurant.  

The Better Business Bureau (BBB) has received a total of three reviews of the business, all of which are 1/5 stars indicating the owner verbally assaulted them, wanted to fight them, or disrespected them... or all three.  

Vulgar Vegan's menu includes a variety of so-called "vurgers" with incredibly inventive names like the "vulgar vurger" "vacon cheeze burger" and the "bbq vacon vulgar vurger."  The menu also includes assorted "dawgs," "chik'n," and fries.    

Waffle Fries? 

Vulgar Vegan describes itself as "A Black Owned Plant Based Restaurant With A Serious Attitude!"  Interestingly, its website also says that it was named "Best Vegan Burger of 2019 at the Sweet Auburn Festival," despite the fact that according to the Georgia Secretary of State's office, the business was not registered with the state until December 31, 2020, and did not open to the public until January 2021.  More confusing is the fact that the Vulgar Vegan website displays  "© 2019 Vulgar Vegan Brands, LLC" at the bottom of the homepage.  

No doubt aware of the negative attention his restaurant has garnered on social media, restaurant owner Kevin Brown - no, not the Kevin Brown who co-founded Chicken Salad Chick, and not the Kevin Brown who was born in Milledgeville, went to Georgia Tech and was a six-time All Star pitcher - has reportedly adopted a new name for the Perimeter outpost "Mr. Vegan."  

Vulgar Vegan or Mr. Vegan or whatever it ends up being called definitely fills a void in the area for vegan food options but with the reviews of their existing location as negative as they are, and staffing for restaurants incredibly challenging, one has to wonder how good a second location will be.  

Have you ever been to Vulgar Vegan?  Do you think a name change will make all the difference?  What is your favorite vegan restaurant in metro Atlanta?

Please share your thoughts below.  

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[EXCLUSIVE] Vulgar Vegan Hopes Your "Fat Azz" Will Support Them in Dunwoody - tonetoatl.com
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